When it comes to running a business, you’ve probably noticed that you’re up against some competition. This is the case whether you’re a new company owner or you’ve been in business for years. Since companies are constantly vying for customers’ attention, you need a few ways to stand out.
Here are four creative ways on how to impress your customers, turn them into loyal customers, and tell others about what your business has to offer.
1. Go above and beyond
While one of your business goals should be to bring in more clients, you should also focus on keeping your clients. Make sure your customers are satisfied at all times as this could literally make your break your business. Offer a satisfaction guarantee and train your staff to be willing to help customers promptly and professionally. Remember that it costs five times more to continue attracting new customers than it does to keep the clients you have.
You can offer incentives for long-standing clients by giving them a discount if they refer other consumers to you. It’s also a good idea to send your loyal customers coupons and discount codes every few months to show your appreciation. You can also give your clients birthday gifts if they patronize your business during their birthday month, and send out a holiday gift to increase brand recognition and remind your customers that you value them and want them to continue doing business with you. This is one of the best ways on how to impress your customers.
2. Create or update your app
These days, many customers are doing business with companies on their phones. This means you need an app that makes it easier for consumers to access their accounts and make purchases. You should also include concise, straightforward information about your products, services, and prices. Depending on the nature of your business, you can also create a mascot or character for your company that is specific to your app. The mascot can answer customer questions, lead consumers to the correct section of the app, and help customers earn reward points that they can use for later purchases.
You can also take advantage of rapid mobile app development. This allows you to quickly create an app that caters to your customers’ needs and gives them important information about your business. Remember that your app is a marketing tool in itself, so you should hire a team to make sure the app is working well at all times and includes graphics and colours that fit your business’ characteristics and niche.
3. Treat your clients like your boss
Your customers are what keeps your business thriving. Your clients should know that you don’t mind being accountable to them and welcoming their feedback. Ask your customers which changes they’d like to see in your products and services. When customers feel that they have a say in the way you do business with them, they are more likely to be loyal to your company. You can even reward customers who come up with great ideas by giving them promotional gifts or the chance to be one of your social media influencers.
Your clients should also feel a sense of trust with your business, this will make it more inviting for them to return and continue to give you their business as well as a good word of mouth. You can achieve this by clarifying your brand to your customers and create a comfortable environment for your target audience. Engaging with your customers is very important and encouraging them to give you their feedback so they feel like they are cared about and shown their voice is important in your establishment.
4. Keep your word
This may seem obvious, but you have to keep your promises to your customers. Don’t make attractive offers just to get clients in the door, and then change your offer once your customer has committed to buying from you. You may get one sale from a false promise, but this client likely won’t buy from you again and will tell others not to do business with you. Studies show that about 70% of buying experiences are connected to how the client is being treated while interacting with your company. If customers feel that they are being cheated, they could share reviews and feedback that could hurt your business’ reputation.
These are just a few helpful suggestions that will give your business a fighting chance amidst the competition you’ll face in your niche. It’s crucial that your customers feel like you’re making the extra effort to meet their needs and cater to their preferences. These days, consumers pay attention to the feeling(s) they get when interacting with companies. Whether you’re doing business in person or online, you should strive to ensure that every client ends a transaction with a sense of fulfilment that will keep them coming back for more products and services.
Your clients are key to the success of your business and do whatever you can to make them happy customers of your business. The four suggested ideas mentioned will help you keep your current clients loyal to your business and gain the interest of new clients.